<![CDATA[Category: narrative | Strongly Emergent]]> 2017-10-31T10:50:08-07:00 http://stronglyemergent.com// Octopress <![CDATA[Stories Mattering]]> 2013-05-31T09:53:00-07:00 http://stronglyemergent.com//blog/2013/stories-mattering One of the things that a startup needs is a story. Trust me (and Seth Godin), you desperately need a story. The fact that you need a story is a whole genre of blog post, but right now I’m here to share a very short anecdote about it.

Here is how you can tell that stories get into people’s heads: if you ask people, “Are vampires real?” they will answer No. But if you ask those same people “Can vampires can be killed with a wooden stake?” they will answer Yes. That is why stories matter.

(h/t to Fred Clark for the vampire question)

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