One of the things that a startup needs is a story. Trust me (and Seth Godin), you desperately need a story. The fact that you need a story is a whole genre of blog post, but right now I’m here to share a very short anecdote about it.

Here is how you can tell that stories get into people’s heads: if you ask people, “Are vampires real?” they will answer No. But if you ask those same people “Can vampires can be killed with a wooden stake?” they will answer Yes. That is why stories matter.

(h/t to Fred Clark for the vampire question)